ALLEEM BUSINESS CONGRESS: The 8th Annual Marketing and Branding Congress

In today’s market, branding creates the difference between companies. The market share of a product often is proportionate to the success of its marketing and promotional campaigns. A flawless strategy and choosing suitable marketing platforms are necessary to ensure brand recall among customers. The Founder & Executive Chairman of  Alleem Knowledge Center, opines, “Writing a Marketing...
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Marketing

It is a business activity that involves regulating the flow of goods and services from producer to consumer using a blend of selling, advertising and promotion. Marketing is the intermediate stage between production and consumption. Most small-business owners don’t bother to organize their business on marketing principles and rules, preferring...
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Nishesh Shah Investing New Thoughts in Business

The Indian Chamber of Commerce and Industry is one of the most enthusiastic and farsighted chambers of India providing thoughts and assistance to the business community in Kerala. The Chamber with 117 years of pedigree is always in the forefront to mitigate a dilemma, anticipates the needs of the...
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Remembering Steve Jobs

Steve Jobs, the Apple co-founder and former chief executive regarded as one of the most important American business leaders of his generation, died at the age of 56, after a long struggle with pancreatic cancer. Jobs had been battling a recurrence of cancer since being diagnosed in 2004. During...
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