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Praveen – Giving impetus to life through colours

Praveen K S is an upcoming entrepreneur in Kochi, who give an impetus to life and business through far sightedness. He is also a very brilliant Administrator. He is now successfully running a Digital Image Processing Unit under the banner of ‘Colorrgrapes’ and is running it as a partnership firm. Praveen is also the Co-founder and Director of Young Chamber of Commerce. Currently, Praveen is also functioning as technical consultant to a company called ‘Mojgenie’. The company Mojgenie works on concept to execution system. The company is based in Kochi and have its head office at Indian Chamber of Commerce and Industry building. The company, ‘Colorrgrapes’ is also engaged in the business of ‘Web and Graphic designing, Web development, hosting and management as well as Mobile application development. As partner, Praveen is playing a very prominent role in the company. He is heading the technical section of the company. Praveen also monitors the Graphics, Web development and APP development departments of Colorrgrapes.

‘Colorrgrapes’, have won the ‘Award of Technopreneur of the year 2014’ at the Kerala State Business Excellence Awards’. Before starting Colorrgrapes as a partnership company, Praveen entered into the entrepreneurship. by launching his own first company called “Melanions” as a start-up- unit from Kochi, that too from his own home. However, he later realized the problem of running a company all alone, and understanding the fact that a much bigger and joint venture could be more beneficial, he has decided to start a new venture.It’s with the view that he could grow only through association, that he entered into the partnership business and launched ‘Colorrgrapes’. Praveen told ‘Cochin Herald’ that he is now planning to venture into the European market as a dominant section of his customers are there. As part of the new initiative, his company have already appointed marketing representatives in Germany and the United Kingdom. When asked about the competition in the IT field and its future, Praveen commented that, “Competition is there on technology also. India is facing competition from markets like Philipines, Bangladesh, Srilanka and Thailand”.

Quality of work and after sales customer support when taken as priority, the customer always prefer Indian market and when price is taken on priority, customers prefer other markets. Still it’s not easy as it was. Bangladesh market is competing close to India and it is also growing. While talking on the IT companies, adding a fun to his points, Praveen said, “ it’s not Bengalis who are competitors in local labor and service sector, but now in IT also”. For example he says in the image processing and graphic designing business Bangladeshi IT companies quote 50-60% less than Indian companies. But edge is Indians are trusted more. But a single and one time job, customers are price conscious. Praveen says the future is mobile APPs and he is focusing now more on Mobile APP development and programs which is based on mobility. People have started using more mobile than PCs. Earlier, before starting his own company called ‘Melanions’, Praveen had worked in a company called ‘Sify’, after completing his collegiate education. He has worked in Sify for eight years. His first posting in Sify was as a Customer Care Executive, but promoted later as Senior Administrator.

Afterwards, he was promoted to the rank of Customer Technology Assistant which was equal to the position of an Engineer. Praveen K.S. has completed his collegiate education at Madras University from where he took his Bachelors degree in Computer Application. While continuing with his studies, he has also worked as a Trainer in Aptech and SSI Institute on a part time basis.

Praveen is born to Dr. Sethumadhavan who has retired as Joint Director from Government service and Prabhalakshmi, a house wife. His father was a Veterinary Doctor. Praveen is married to Dhanya Praveen and she is supporting him in his business. She is a B.Com graduate and have worked in companies like Accenture, HSBC and HDFC. She has played a prominent role in the Credit Risk Analysis n HSBC. Later she joined Colorrgrapes in the Corporate Relations department. Praveen and his family have two sons, Pranav and Swaroop.

Cochin Herald
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Cochin Herald

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